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... “keeping it simple and straightforward” is the takeaway message from a new report targeting yoghurt makers in search of health claim success within the european union’s strict new claims regime ... yoghurt can aid lactose maldigestion if it contains at least 108cfu (colony forming units) the report, penned by uk consultancy, healthclaimseurope ... com, focuses on the only yoghurt claim to win a positive opinion from the european food safety authority (efsa) to date – linking yoghurt consumption and improved lactose digestion for those with “lactose maldigestion” ... healthclaimseurope notes that even though only 15 (14 human; one animal) of 43 submitted studies contained in the article 13, general function yoghurt submission were deemed pertinent, it ticked three crucial boxes that won it the positive opinion: there was adequate characterisation of the food constituents the health benefits were specific there were targeted studies “as the most common reason for a claim failing was the first, it became apparent to us that marketing managers should screen health claims early in product development,” it said
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... “keeping it simple and straightforward” is the takeaway message from a new report targeting yoghurt makers in search of health claim success within the european union’s strict new claims regime ... yoghurt can aid lactose maldigestion if it contains at least 108cfu (colony forming units) the report, penned by uk consultancy, healthclaimseurope ... com, focuses on the only yoghurt claim to win a positive opinion from the european food safety authority (efsa) to date – linking yoghurt consumption and improved lactose digestion for those with “lactose maldigestion” ... healthclaimseurope notes that even though only 15 (14 human; one animal) of 43 submitted studies contained in the article 13, general function yoghurt submission were deemed pertinent, it ticked three crucial boxes that won it the positive opinion: there was adequate characterisation of the food constituents the health benefits were specific there were targeted studies “as the most common reason for a claim failing was the first, it became apparent to us that marketing managers should screen health claims early in product development,” it said ... ” the successful yoghurt claim stated: “live yoghurt cultures in yoghurt improve digestion of lactose in yoghurt in individuals with lactose maldigestion” but efsa's panel on dietetic products, nutrition and allergies (nda) added: "in order to bear the claim, the yoghurt should contain at least 108cfu [colony forming units] per serving live starter microorganisms (i
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... it was also named in reports as a bidder for 50% of french yoghurt maker yoplait but the stake that was eventually sold to general mills
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... it was also named in reports as a bidder for 50% of french yoghurt maker yoplait but the stake that was eventually sold to general mills
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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